Northline Dental Group PR-1180
Website rebuild + 6-month SEO retainer · managed by Sameer Butt · sold by Areeba Nasir (Vertex, Lahore).
Milestones
3 of 9 complete
Kickoff call held
4 Sep · Sameer Butt, Dr. Lauren Whitfield
Brand assets and access collected
4 Sep · complete
Sitemap approved
4 Sep · complete
Wireframes — in progress
Due 11 Sep · Tania Aslam
Visual design
Due 25 Sep
Front-end build & CMS
Due 16 Oct · payment milestone
Content migration & QA
Due 30 Oct
Launch
Due 6 Nov · final payment milestone
Scope
From the signed proposalIncluded
18-page responsive rebuild on the in-house CMS
Appointment booking with two-way calendar sync
Photography direction and retouching, 24 images
Technical SEO migration with redirect map
Six-month retainer: 4 content pieces per month
Explicitly excluded
Paid media management
Practice-management system integration
Copy translation
Anything outside this list needs a change order. The originating team leader is notified so the upsell is credited correctly.
Origin
- Sale
- SL-2418
- Contract value
- Rs 1,840,000
- Executive
- Areeba Nasir
- Team leader
- Hamza Sheikh
- Office
- Lahore (HQ)
- Signed
- 4 Sep 2026
Delivery team
SB
Sameer Butt
Project manager
TA32h
Tania Aslam
Lead designer
MK64h
Moiz Khalid
Front-end developer
RS24h
Rida Shah
SEO specialist
WA12h
Waqar Ahmed
QA
Effort budget
Within plan41h
logged of 132h planned
Hours and internal cost are visible to managers and above. Sales roles see progress only.
Production tasks
| Task | Discipline | Assignee | Due | Est. | Logged | Status |
|---|---|---|---|---|---|---|
| Homepage wireframe | Design | TATania Aslam | 11 Sep | 8h | 5h | In progress |
| Interior page wireframes × 6 | Design | TATania Aslam | 11 Sep | 12h | — | Queued |
| Redirect map from legacy URLs | SEO | RSRida Shah | 15 Sep | 6h | 6h | Done |
| Content audit of 41 existing pages | SEO | RSRida Shah | 12 Sep | 10h | 7h | In progress |
| CMS content model | Development | MKMoiz Khalid | 18 Sep | 10h | 4h | In progress |
| Booking widget integration spike | Development | MKMoiz Khalid | 19 Sep | 6h | — | Queued |
| Photography shot list | Design | TATania Aslam | 09 Sep | 3h | 3h | Done |
| Analytics & conversion tracking plan | SEO | RSRida Shah | 02 Oct | 4h | — | Queued |
| Accessibility pass, WCAG 2.2 AA | QA | WAWaqar Ahmed | 28 Oct | 8h | — | Queued |
| Cross-browser regression suite | QA | WAWaqar Ahmed | 30 Oct | 4h | — | Queued |
| Launch checklist & DNS cutover | Development | MKMoiz Khalid | 06 Nov | 6h | — | Queued |
Files
Northline — wireframes v3
Figma · updated 2 hours ago by Tania Aslam
Signed proposal.pdf
1.4 MB · uploaded 4 Sep by Areeba Nasir
Brand assets (logo, type, palette)
18 files · 62 MB · from client
Sitemap & redirect map.csv
41 rows · approved 4 Sep
Legacy work package #8842
OpenProject · archived, read-only
Activity
Tania Aslam logged 5 hours against “Homepage wireframe”
Today 15:20
Sitemap approved by Dr. Lauren Whitfield
Today 13:05
Sameer Butt assigned 11 tasks to four specialists
Today 11:40
Kickoff call completed, notes attached
Today 10:30
Hamza Sheikh assigned Sameer Butt as project manager
Today 10:15
Project created automatically from SL-2418
Today 09:42